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Originally Posted by Tabe
Investing in a market and promoting it are obviously completely legal.
What IS sketchy is publicly proclaiming policies and then not following them. Or lying about ownership of products. Or lying about association with other people. Or lying about the founders of a company. Especially when all of that information has implications toward the actual value of items being sold. If Heritage has - essentially - ownership in a grading company whose products they're selling but doesn't disclose it, that's a material fact being hidden in order to add/create value in the items they're selling. That seems to be, at the very least, highly unethical.
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I haven't studied the particulars here and have no opinion, but generally speaking, intentionally making a false material representation, or intentionally failing to disclose material information needed to make a statement not misleading, in order to sell something or induce other action, is textbook fraud.