I don't know . . . . if you are the recognized gold standard for selling quality steak in [INSERT NAME OF BIG CITY], is it good for your brand to start selling lesser cuts of steak at a reduced cost just to satisfy a market? I am sure people smarter than me study this at business school. If people still go to business school these days.
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Originally Posted by Exhibitman
It is also smart marketing not to cede that market segment to other AHs if you can use your resources and make a buck or two instead. When I go to a show or take a table at one I will look for stuff I want, stuff I need, and stuff I can profit from, and I don't turn down the last just because the items aren't in my wheelhouse. I bought a pile of wrestling cards at a paper fair recently. I don't know squat about 1920s wrestlers but I know I can make a profit on them if I get them at the right price, which I did, and I am. Same idea.
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