One of pharma's favorite spins is relative vs absolute risk reduction. If I told you I had a pill that could cut your risk of serious adverse event X by 50 percent, you might be like, wow that's impressive. If I told you it could cut your risk from .001 to .0005, you might be, well is it worth the risks and side effects? Same data, different look.
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Last edited by Peter_Spaeth; 11-20-2021 at 02:02 PM.
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