For me, by far the most important aspect of a card is the surface. I care more about the image on the card than anything else. I avoid cars with significant "snow" or and print issues on the face of player, and seek out cards with strong color and registration/focus.
Next important is centering. I find that if a card is centered well from left to right, that it is more important than top to bottom. I think this is because some cards (think '54 Topps) don't even have a top border, so it doesn't seem unnatural to me to have a small top (or even bottom) border.
Next important is corners, and last is edges.
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