The second listing put Babe Ruth in the title. More eyeballs. Simple as that.
Last year, I missed out on an album of cards for about $230 that was just called 'trading cards.' It had some 1940s sports and non-sports in there. I was watching it, but wasn't around when the auction ended.
The buyer clearly only wanted the non-sports cards, because a few months later, they went for sale again from the original owner... but, just the sports cards this time.
One star card was sold solo and the others as a group. All were labeled better, and went for $900 total. (I didn't buy them.)
I was mad at myself for that one.
Bottom line, search engines need to be able to find the cards.
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