Quote:
Originally Posted by OhioLawyerF5
Again, I don't think you are quite understanding the benefits to PSA for having low pops on gem mint iconic cards. It's more than just "maybe more people will send cards to us." It literally has to do with their being the premier grader in the industry. Having people fight over the set registry for the top spot when so few PSA 10 examples exist is significant. Having absurdly high sales on iconic cards is more advertising than they could ever possibly spend money on. Having so few examples that every time one pops up it is newsworthy is huge. This is no small thing. It's literally everything to the reputation of a company like PSA. And in a business where that reputation is what controls market share, it's priceless. If they balance out the 9 and 10 pop counts to normal ratios, those massive sales that drive the market wouldn't exist. It would literally change the playing field.
|
With advertising being valued on views, I just don't see there being even 5 million worth of benefit to PSA. How many collectors actively send in cards? Lets be generous and call it a million. They already have something like 90%market share. Getting the advertising out in front of existing customers isn't worth much, and even things like news articles won't bring in many new customers.
They already claim to be the premiere grading company and in many ways they're right. (As much as I dislike writing that!) So I'm not seeing the benefit there either.
And why that card to play games with? It's not like it was already some iconic thing before.