[Neal]

Originally Posted by Peter_Spaeth

None of us, I assume, have any real insight into the incremental costs of running two brands within the same business in this instance, or the anticipated effect on revenues if they consolidate. Generally speaking, I think it's less rather than more common for a single company to maintain competing brands, but it happens.

Some of the most successful companies own several brands. If GM decided to get rid of Buick thinking they'll now buy Chevrolet instead, they may have done so. Or maybe they considered some Buick owners may buy a Ford instead. It's easier and cheaper to keep customers rather than find new ones.

I'd love to see the youtu.be video that started this wildfire -

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