Quote:
Originally Posted by doug.goodman
Serious question, because I know nothing about these issues :
Are the square proofs supposed to be from prior to them being cut round? They don't seem big enough.
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Nobody really knows, and everyone has a different opinion as to what the square proofs actually are. My feeling is that the square proofs were associated with some type of retailer advertising piece, perhaps a booklet or a poster to hang in a shop. There is no advertising information on the back of the square proofs so I think they were just meant to be displayed as a promotional thing to encourage people to buy the gum.
Here’s my four…