It's the logo 3s, more than anything. She shoots from places no one has consistently shot from before, and that's what fires up the fans. And she's relatable, a pretty ordinary looking gal, a bit of an edge but one that I thinks works to her popularity rather than offending.
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Net 54-- the discussion board where people resent discussions. 
My avatar is a sketch by my son who is an art school graduate. Some of his sketches and paintings are at
https://www.jamesspaethartwork.com/
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