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Originally Posted by nolemmings
Agreed on the matter of a gum wrapper (seems hard to fake), although it is strange to me that such effort was taken to create these-- looks like four different fonts/typesets plus a color logo on the back of what is an otherwise rather plain card where the front name almost seems typewritten.
FWIW, newspaper research confirms the existence of the two Aero service stations at the addresses indicated, which Al noted in the listing were about a mile apart. They appear in ads from at least 1947-50, although no mention of the cards there.
Also in case it wasn't already known, the Schumacher Service station cards seem relatively certain to me as coming from Henry Schumacher's station in Belleville, IL, basically a suburb of St. Louis. I did not see that mentioned on other threads here on net54, so maybe that is old news.
EDITED TO ADD that there is a large ad in the St. Louis Post-Dispatch on 10/12/1950 for "G-Day" at your Gulf dealers in which an orchid would be given to the ladies and a gift for all the kids "either a treat or a toy". Both Aero and Schumacher are listed among more than 60 different dealers in the area.
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Good additional info Todd, I definitely don't think it's a coincidence both sets are Gulf Oil stations. These were most definitely made by Gulf Oil in my opinion.
Another thing about the Joe D (also mentioned by Al), is the scrapbook toned corners. I've never heard of that on a fake card. And think it's as good as it gets in terms of legitimacy. You can't just fake 70+ years of corner toning.