Since cards seems to be the most popular answer, I'd love to hear from folks about what sports have the most potential upside in that same five-year window.
I know most of us on this page are going to be biased towards baseball, but if we ruled out baseball, where do you see the most growth potential? Basketball (which saw exponential growth during Covid, much of which crashed back to earth quickly)? A sport like soccer with global appeal? Something else?
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