Posted By: 
Robert AScott.
The business card theory is new and interesting.  If you look at the stamp on the left with the goofy characters, it looks more like a kid messing around than a business card.  I've seen that same stamp before on another e104.  But, I hear you.  It's probably the case that a person continued to consume the product giving the cards to his kid rather than using them as business cards.  
Bill,
Philadelphia also seems logical.  However some collectors think the e90-3 "chicago" set was issued in northern cal. due to the fact that large groups of e90-3s have been found there.
Why california, probably for spring training goers.