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MartyOkay, lets say that $500 is a fair price. Lets also say that you wanted to save a couple of bucks and put in a $490 snipe and the seller had a $495 shill in. Now lets assume that you were the only bidder even close. You would not get the card and the seller will have eBay fees on the $495. If the reserve was $500, you would have had the opportunity to decide if you wanted to spring for the extra $10 to buy the card, if you knew what the reserve was. From what you are saying, it $500 is a fair price for the card and it has a reserve of $500, you would not put a bid in. What if the description stated that the reserve was $500? How about if the starting price was $500, would you put a bid in? The listing with a reserve is a higher fee to list, but it is lower than final fees on a $495 sale to a shill.