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Jason LBryan wrote:
..."I understand that the writing style is strange and his references are different, but does it really require such bashing every time he posts?..."
Yes, Bryan. Yes, it really does.
I suspect the responses to Bruce's posts are made in good fun, rather than maliciously, ...perhaps much the same as his writing style. As Leon states, he's different in person. One would think he would have to come across as fairly normal and of a singular personality, if he were to run a successful business.
To answer Bruce's question, I suspect it is someone under the public radar whom I have never met.