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DDI think they cut it up because it could sell for more on the open market than just the signed plaque itself. It would make more sense if they inserted a redemption card for the McCarthy Plaque, rather than cutting it up. I really think people would crack less packs on average if the memorabilia was given away.
In the case of uniforms, etc., cutting them makes sense since they can use the same uniform over many different years to drive up demand. On the autos, unless it's purchased as a cut, I think they could just as easily give the entire item away.