Posted By:
Jason"Not a new idea, although It has not been done on the Wagner but there was a site that recently went belly up that did just that."
As an active member of that site, it's incorrect to say they went "belly up."
The program was suspended for the most part due to the fees the company had to pay for insurance and storage of the cards. There really was no way to pass those costs on to shareholders in a fair manner (what if you sold a share a week after you just paid your share for the annual fees, etc).
Cardtarget is still very much alive, back to its focus on eTopps, and from not-so-subtle hints from the guys that run the place, will be launching another initiative soon.
From my perspective the partial shares marketplace worked great. But until you solve the problem of how to manage the annual costs as posted above, in it's current form it just wouldn't work.
regards,
Jason