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Posted By: Frank Wakefield

On page 77 of Andrew F. Smith's book, Peanuts, The Illustrious History of the Goober Pea...

it says that in 1926 they sold 138 million boxes of Cracker Jack.

So that 10 million number seems believable to me.


Their largest pre-WW2 profit was just over $700,000 in 1928. So maybe they're making 1/2 cent a box.

Boxes were first used for Cracker Jack in 1899, coupons for prizes were introduced in 1910, and a prize in every box in 1912. These cards would have been a cheap prize in 1914...