Posted By:
Ted ZanidakisJEFF
Thanx for showing us this. Have you read my Old Cardboard article on the 1949 Leaf BB set ?
I mention in this article of the Base Ball Gum wars between these two Gum Co. Shown here is one of the major "bones" of contention.
In 1948 and 1949 Bowman marketed their BB cards with the banner...."BASE BALL BUBBLE GUM" on their wrapper (shown on left scan).
In 1949 Leaf Gum came out with the same notation on their wrappers. Bowman sued Leaf on this and the rights to portray certain players.
Bowman won and Leaf changed their wrapper to read "PICTURES" (instead of BASE BALL). Also, they curtailed their 2nd series BB issue.
TED Z
edited scan size