PSA Business Strategy...
Let me run this theory by you...
PSA (like all card grading companies) don't actually offer anything (other than a holder). Accordingly, their profit, is effectivly unlimited as their costs are basically fixed. The only limit is the number of cards submitted for grading. Think about this: unlike products or services which need to be repurchased or serviced (i.e. lawnmower, parts/service), once a card is graded, that is it. However, PSA rolls out the half-point grade service. This effectively allows them to grade a ton of cards AGAIN! Do you think rolling out the half point grade scale was a reaction to collectors wanting more "accurate" grading, or for PSA to realize double profits from garding the same cards twice through resubmissions?
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