Hyland's contract that never mentions tobacco at all seems to indicate rights were secured for more than just the primary purpose. It is certainly no accident that the verbiage gives permission for any and all use of his picture to the lithographers, not to the tobacco concern.
That the E229 sheets were found with the T220 Silver sheets strongly suggests that there is a printing relationship and these are probably a Brett production; it would be difficult to argue it is more likely that the unique production material just happened to come together into the same spot from what appears to be the items of a non-collector. The checklist is studded with athletes known to have given their rights to the tobacco cards. It is, as far as I am aware, impossible to know if these panels were for E229 or D353, but the cards are the same and probably produced at about the same time. One would deduce, from the discovery, that this is a late 1910 or early 1911 set, and the checklist strongly suggests a 1908-1912 timeframe.
First, here's some of their material from the period of the cards and the product.
In late 1910, National Licorice seems to have significantly upped their marketing, as I can't find much on the Y&S product line from the card backs. Here's a pair of ads, from December 1910. One shows their Y&S licorice gum; this ad with nothing but a picture of the box was run throughout 1910. The packages look to me smaller than would comfortably fit the cards, but there's no scale here. Some of these ads also ran in German language US publications, like "apotheker-zeitung", which looks like a catalogue of apothecaries.
This 1911 ad from the Spatula has some more detail into their marketing verbiage and medicinal focus.
A 1913 ad from the Pacific Pharmacist from Wm. DuVal & Co. was their west coast distributor, and their product had a wide range of geographic sale. West coast distributors, marketing to minority group publications, seems to have been sizable operation. There are numerous other ads from the 1910's easily found for their Y&S product line.
|