While Knapp's American Lithography held the film rights, as Pat discovered, the ATC apparently held "exclusive advertising privileges" to the event for the tobacco industry. Johnson signed a late contract and was almost certainly super printed in a weird printing setup for T218 and T9 in the lead up to the fight and its immediate aftermath. Presumably that contract was among the bundle of deals made by the Jeffries and Johnson camps with the lithographers and tobacco monopoly. Jeffries had an earlier, normal schedule contract.
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