I can see it being better both ways.
Selling the cards individually on BST would take away the eBay listing and final value fees or the auction house consignment fees.
However, as a wealthy collector once told me, time is money for some people and those people have more money than time, so buying a complete or partial set and overpaying for it if they want it is no problem because they can then spend more time working and making money.
My two cents,
David
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