Quote:
Originally Posted by tedzan
Circa Spring of 1910, orders arrived from the ATC's newly acquired COUPON Tobacco Company. ALC grabbed some 48-card blank-backed sheets during
the printing of their 350 series ML cards; and, printed the "COUPON" backs on them. Similarly, ALC grabbed some sheets of blank-backed SL cards and
selected 20 - SL subjects, representing the Southern Association, and printed the "COUPON" backs on them. Multiple sets of these 68 cards were then
shipped to Factory #3 in Louisiana to be inserted in the COUPON cigarette packs.
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The second part of this bit makes no sense from a production standpoint if I'm understanding it correctly.
They took 48 card sheets of SL players and printed coupon backs on 20 of them? Leaving 28 cards blank or printing some other back on them at the same time or discarding more than half of each sheet? It's possible, but the first option of leaving some blank would leave them with a smaller sheet to print backs on later - a big nuisance. Multiple backs on the same sheet would be possible, and they could probably handle it, but there's always a big possibility of getting the brands mixed up.
Discarding more than half the sheet would be very unlikely. That percentage of waste wouldn't be tolerated unless the customer paid for the whole sheet.
Steve B