I believe a lot of people, including myself, who deal with Greg go in with the mindset, "Hmm, that raw Gibson now trading about $300, about to close and graded by GM as ex/exmt is interesting. VCP shows average price for a 6 to be $650. If I can get it for $450, add in grading and shipping, quickly sell it, then I can turn a nice profit. Just capitalist thinking, and for years I found GM cards to be utilitarian.
However, I have moved on. Greg has truly been discovered and is a bit overwhelmed. Prices for his raw stuff has certainly increased.
Finally, grading a card ex-exmt leaves a lot of latitude and one must consider the vagaries of the TPG'ers
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