If you ever sent stuff out TTM, you know the thing that makes your heart jump with excitement was coming home and seeing one or more of your SASE’s in the mailbox. It was literally like Christmas. I was on a stretch where I sent out quite a few and had very good success. I would target guys that I knew were signers so that helps. A lot of golf guys were and still are good. It always amazed me that a guy like Arnold Palmer and Jack Nicklaus would take time out of their day to answer fan mail. Both these guy (Palmer in death) make millions of dollars in endorsements. Classy guys.
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