Amazing find, Kris! From what I can see of the print alignment, that is probably the source of the image that was found online previously. The dots are connecting on this previously mysterious topic.
Here is a little smoke to the R309-1/R340/Unc Ruth Premium fire. Goudey printing can be connected back to The United States Printing & Lithograph Company headquartered in New York. That's a world away from Curtiss Candy in Chicago, right? Wrong, The United States Printing & Lithograph Company had an office about a mile away from the Curtiss Candy/General Gum plant.
Here are some links to some thought provoking REA items:
https://bid.robertedwardauctions.com...ace?itemid=348
https://bid.robertedwardauctions.com...ce?itemid=2564