I used to live in Bowling Green, KY. They were getting a new minor league baseball team at the time and had a fan vote to choose the name of the team. Bowling Green is near Mammoth Cave, which houses a blind translucent species of shrimp known as the cave shrimp. This was a choice for a team name and sort of went "viral" and I figured the team was going to be the Bowling Green Cave Shrimp.
I purchased the rights to
www.bowlinggreencaveshrimp.com and
www.caveshrimpbaseball.com
The team was voted to be named the Bowling Green Hot Rods and I lost out on another of my hair brained get rich quick schemes.
Good luck with your site!