I try to follow the principle of "Hitting them where they ain't" to collecting (not just cards but everything, I have a lot of collections on the go).
Avoid the stuff everyone is going after and try to find things that have these two qualities going for them:
1) They aren't being actively pursued much by people with money so the prices are low; and
2) They have some innate quality which makes them of interest, suggesting that the reason they aren't being pursued is just because the market under appreciates them and not because they suck.
The problem with this strategy is that eventually the market catches up with you and starts plowing money into the neat under-appreciated things you were buying up cheaply and suddenly you find yourself priced out of the market and forced to move on to something else.
Which is what is happening now of course.
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