1983 Ajax
These are definitely tough to come by. I have one complete set (of 6) and one incomplete set of 4 (missing the Henderson and Ripken, both of which I sold).
Chili Davis, Pedro Guerrero, Kent Hrbek, and Willie McGee don't command much of a premium. The Ripken will often fetch around $75-$100 and the Henderson is a $30-$50 card.
As others mentioned, this was not distributed by the maker of Ajax (cleaning product) or a dog-food company...it was fictitious. The Guerrero you have is from 1983 (according to the 2003 Standard Catalog of Baseball Cards). There were also some white-bordered 1984 "Ajax" cards of a few players. I don't have any of those as there is no R. Henderson in that set.
All the best. If you want to see scans of the other cards (or are interested in purchasing any - other than Henderson), let me know.
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http://imageevent.com/derekgranger
HOF "Earliest" Collection (Ideal - Indiv): 244/342 (71.4%)
1914 T330-2 Piedmont Art Stamps......: 114/119 (95.8%)
1923 V100 Willard's Chocolate............: 177/180 (98.3%)
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