Quote:
Originally Posted by G1911
Most all of these clearly are not for cards; but the copyright of a product or product logo would, one would think, be owned by the tobacco company, instead of the lithographic company doing their marketing and printing ads in various forms for them. The printer doesn't normally own the logo or name of a product for the firm they are printing ads for.
|
When they're doing something for an existing company, of course the customer would handle copyrights.
I think what ALC was doing was producing art and names speculatively, maybe to keep the art department going between jobs or as a sales ploy.
If a company wants a new brand, and you can supply the branding images and name instantly because it's already made that's a big plus compared to ATC or anyone else having to have their own people doing the work.
Plus ALC would make the required masters for the packaging and be able to provide those materials very quickly.
If that's the case, and a lot of the cards went through Brett... Oh the stuff that may have been lost! Not only records about the card sets up to the fire, but unreleased material, possibly including proofs or art for speculative backs for brands that ultimately didn't go with baseball or other subjects.