Checked out two of my old Wholesale Cards Co. (Bruce Yeko) price lists.
The 1972 list has no short prints and cards 523-598 were 20 cents each and the full 7th series was available fir $12.95. (First scan)
Six years later in 1978, still no short prints listed but the price of the 7th series went up to 30 cents each. The complete 7th series was no longer available. (Second scan)
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