I coach Little League near Boston, and our league received cases of 2024 Topps this year (for the first time), directly from Topps. Every coach was given enough packs to distribute a pack to each player.
It was fun to watch the excitement among all of the kids as they opened the packs, shared cards with friends, etc.
I don't know how widespread this effort was by Topps to get cards directly into the hands of kids, but it was very well-received among the kids I saw that got them!
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