Posted By:
RichardFound this information in an ebay auction by a LARGE seller of matchcovers.
"From the AMCC WebSite: Matchcover flats or salesman's samples are officially not part of the matchcover collecting hobby. When the hobby began (ca. 1940), there were millions of fine matchcovers to be collected. No one wanted flats. As the industry is all but dead in the United States, salesman's samples are becoming more desirable for two specific reasons. First, they are the finest and most colorful graphic example of the design, used by salesman to influence future customer sales. Second, there are very few of them around. By definition a flat is a matchcover factory stock that never contained matches or was never machine creased or stapled. (i.e., if 20,000 match books were ordered, maybe 10-20 salesman's sample flats were produced.) Some have strikers, some don't. A few have printed strikers to give the flat more of a matchcover-like appearance. In any case, these are first run salesman's samples flats and are considered scarce."