Quote:
Originally Posted by toppcat
1966 was an expensive year for Topps as they moved production and shipping to Duryea and had just bought out (or were about to) Fleer's player rights for several hundred thousand dollars to boot. I'm sure they paid rights or some kind of fees for the WS shots and probably just passed on that expense in '66.
Cost is probably why they just had one long insert series in 1966 as well (which lasted two more years). Once Duryea got settled mid-year, the test/limited/extra issues exploded. Seems like some change in management philosophy occurred at the same time.
They soon figured (or relearned) how to get Sporting News sponsorship for the 1968 All Stars then for the 1969 and 1970 WS cards. Sport Mag sponsorship too for Basketball in 1970.
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Thanks. This seems to be a plausible explanation.