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Posted By: Mark

Even with just two major companies, I seriously doubt the industry will see a big reduction in the number of sets produced. Both Topps and UD will be economically incentivized to produce many sets in hopes that one strikes a chord with each buyer. It's the same reason that Post and Kelloggs each produce 15+ varieties of cereal - shelf space. If Post only had one ceral, it might get two feet with of shelf space. By having 15+ brands of cereal, Post gets 30+ feet of shelf space and Kelloggs had that much less space. In college, they actually explained this us in most sophisiticated terminology, but I was too hung over from drinking one of the 15+ offerings from Anheuser-Busch for it to sink in long-term.