May not have been money, it may have been difficulty securing Aaron's permission to use his image. Kellogg's might have given up. There are quite a few regional and charitable issues with Aaron's imprimatur in the 1960s-1970s, so it isn't as though he was against any of it. I also don't think he was against Kellogg's, because he is in their 1991 set.
Good catch on the Hostess. My bad.
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