Ruth=Gehrig
Both Ruth and Gehrig had many endorsement opportunities that paid better than baseball card companies did, Usually a company like Goudey would pay the team to use a photo of a player. Then a printing firm who had artists would create the card image from the photo for Goudey. The players would receive little except a bunch of cards they could give to fans and friends. Gehrig got a bigger endorsement fee from Goudey in 1934 with Lou Gehrig says and two cards. But he could do better doing less in other areas. Walsh managed both Ruth and Gehrig at the time and demanded more for the use of their images than card companies could afford.
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