you're not exaggerating about folks "camping out"
I stopped off at my local Target last week after dropping my daughter at school...so early morning. The "card aisle" was literally a sea of humanity...no fewer than 20 folks, sitting on the floor with snacks and backpacks waiting for the cards to arrive. The only thing I have seen similar is the opening morning queue at Wimbledon...well, maybe THAT is an exaggeration