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ScottJust to share a little more about this guide.. my favorite section is a couple of pages describing Bull Durham Tobacco Companies "Hit the Bull" contest which they sponsered across various minor league ball parks.
They put up bull shaped advertising signs and offered
$50.00 to each player who hit a home run off of their sign as well as 5 pounds of their product to any player who hit a home run in one of the parks where the sign was displayed.
The company reports having given out $700.00 to players hitting the bull for the 1909 season which was a decent sum Im sure for the time but I imagine they made out quite nicely with all of the advertising and excitement this must have generated at the ballparks.