Topps did not enjoin the Fleer 63 effort. There are several FTC proceedings in that period that discuss Fleer's complaint's about Topps' anti competitive behavior. Topps mostly prevailed. There are also sales figures in them indicating the Fleer 63 set did not sell well. A second series was originally planned and dropped.
The Topps contracts with players were exclusive only as to marketing the player's image with gum and confections, hence the Leaf 1960 marbles and Fleer 1963 cookies. It appears when it came to horrible gum or tasteless cookies, the market picked gum
I agree with you Mike that the 63 Fleer set is a very nice set, but like the great Bowman 1953 Color set which was also truncated, it was not a market success at the time
Last edited by ALR-bishop; 08-12-2021 at 11:01 AM.
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