I've promoted two shows. One a down and dirty little show at a fire hall that made a little money, the other one a large show at a resort in the Poconos with autograph guests that lost almost $7,000. The dealers and attendees were generally very happy so it wasn't a "failure" but man oh man...
I learned a ton from the one that lost money and think I could fix most of the problems, but it was so much work and would probably take at LEAST as long as the auction to become profitable. It definitely instilled in me a greater respect for the guys who promote really good shows!
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