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#1
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1951 Wheaties Premiums
The 1951 Wheaties Test Issue "Premiums" is a set of black & white portraits issued sometime around 1951 and used later in '52 on Wheaties boxes. The set is comprised of various subjects lettered A - K. It is thought the set was issued as a test to determine popularity of the photos for later use as a redemption premium. According to info in a recent auction, contracts were never completed with 2 of the subjects - Mantle & Rosen - and printing of these 2 photo's ceased. The Test Issue Premiums have been associated with General Mills, issuer of Wheaties.
The set is lettered A - K implying there were 11 subjects. In addition to the 8 baseball players, the set also included a card of ice skater Betty Schalow ("H"). Subsequent auctions also turned up cards for Rizzuto ("B"), resulting in a total of 9 baseball players, 10 subjects in total. This essentially left 1 missing subject in the letter "I" slot. I suspect this subject was not a baseball player. I have included a photo of my 1951 Wheaties Mantle (thanks, Phil) by way of reference. I have corresponded a number of time with the archives center at General Mills - presumed issuer of the premiums - and they determined the only premiums they made were in 1950. They stated these premiums were actually "colored pictures" with a metal frame. They could not add any information on the history of the 1951 Wheaties Test Issue Premiums set. This is not too surprising, since the archives center was started in 1980. Who is the last 11th subject (letter "I") in the set? Does anyone have any other information on this set? Z Wheat Last edited by Zach Wheat; 09-11-2013 at 09:21 PM. |
#2
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Are you positive on the lettering or going off of PSA's site? Their lettering is off as they list Mantle as G.
I do believe these to be a Wheaties premium given the similarity between these and the 52 Wheaties. This set is strange. Looking at the population reports for PSA, it looks like there was a stack of these stored away somewhere. There is an abundance of mid-grade cards, which is right where I would expect a card to fall that was stuck in box untouched for 60+ years. My two are posted below. One clearly shows its age/wear. I tend to believe the test issue theory, particularly given the distribution. It would not surprise me if they released a handful of these and then decided to nix the idea.
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Mantle Master Set - as complete as it is going to get Yankees Game Used Hat Style Run (1923-2017): 57/60 (missing 2008/9 holiday hats & 2017 Players Weekend) Last edited by Bestdj777; 09-11-2013 at 09:31 PM. |
#3
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1951 Wheaties Premiums
Mantle is "G".
I am not sure of the "lettering" for Rizzuto and Schalow. I compiled my information from a number of sources. I have never seen an image of Rizzuto. Z Wheat |
#4
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Oh, okay. I was looking at the first letter, not the last. PSA has Rizzuto as B. Here is the only pic I could find of his card, courtesy of Robert Edwards. Unfortunately, it is too small to discern the letter, at least for my eyes.
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Mantle Master Set - as complete as it is going to get Yankees Game Used Hat Style Run (1923-2017): 57/60 (missing 2008/9 holiday hats & 2017 Players Weekend) Last edited by Bestdj777; 09-11-2013 at 09:35 PM. |
#5
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I think it's possible there is no "I". Due to confusion with "1" it's often not used in schemes such as this A-K one. Topps did not use "I" in the 1948-49 Magic Photos scheme and I have seen other sets without such a designation as well.
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#6
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51 wheaties
i think rizzuto is b
and i think dave is right about no I carling beer magic photos etc all eliminated I |
#7
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Can anyone date this Mantle photograph?
Gentlemen:
There is a discussion in the postwar card area regarding the 1951 Wheaties set. The photo used for the Mantle can be found here: http://www.gettyimages.com/detail/ne...-photo/3244119 Can any of you Mantle/Type 1 photo collectors date this photo? |
#8
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Mantle Photo
Here is the photo in question:
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#9
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I love Mick and I hope he excuses the following, but I believe it can be dated by his little bit of acne if memory is correct.
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#10
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I would go with 1951
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$co++ Forre$+ |
#11
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Wouldn't there be the Golden Anniversary patch on the sleeve in 1951?
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#12
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1951 Wheaties Premium A8491I Ben Hogan
I just purchased 10 of the 11 1951 Wheaties Premiums and listed them on E-Bay.
The A8491I Card in question is a Ben Hogan card. Only three have been PSA graded. A8449L Is Jack Kramer and Non have ever been PSA graded. |
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