Let’s rehash the Bond Bread controversy.

[Johnphotoman]

In 1947 the cards we call Bond Bread filled the baseball card void created by WWII. Many of the images on the cards were from before 1947, some of the images are from circa 1930-1946. This is one of many reasons why I changed my mind on how the squared corner cards were issued and in what year. Many of us believed that the square corner cards were issued in 1949, because of the information we had at the time. I did believe at one time that the squared corner cards were issued circa 1949 and were sold in boxes, but the facts have proven this wrong. Mostly I believed this because of what I read in the Ted Z thread posted in Net54Baseball.com.

Now is the time for the old-timers to way in or the people who have talked to them and give the information they may have. Please tell us what you know. I have said repeatedly now that new information has come to the front, that I have found no tangible evidence that the square cornered cards we call Bond Bread were issued in 1949. No tangible evidence the square cards were ever issued in boxes, like the Collectors & Traders Sports Star Subjects. (The cards in these boxes all had round corners).

What I do have is notes…notes where people mentioned that the squared issued cards could have been issued in boxes like the Collectors & Traders, but not one person that I have spoken to has said they collected the squared corner cards in boxes. Only that they remember seeing them around the same time as seeing the Collectors & Traders cards, therefore they assumed the cards came in boxes too.

The thing here is… there is a high probability and possibility that people started seeing the squared corner cards before seeing the round Bond Bread cards that were packaged or inserted into loaves of Bond Bread in 1947. Now this does go against the grain of what people like Ted Z believed. But it is a more logical order of how and when the squared corner cards were issued. It does appear that Ted Z wanted the round cards to be the first issues, but if you go back and read what was said you will find no empirical or tangible evidence for this theory, other than that is what people wanted the narrative to be. But there are people who have said they saw the squared corner cards circa 1947.

For the sake of confusion, let's call the 1947 round and square cornered card the “Main Bond Bread Set”. Some of the other sets associated with Bond Bread were printed and issued before 1947. Yes, there were other sets associated with Bond Bread that were issued circa 1949-1950, but none of them were from the main 1947 sets. I understand that it would be possible to take the 1947 main Bond Bread sets and reissue them circa 1949-1950s or later, but there is no proof that there was ever a reissue of 1947 main Bond Bread cards: in any form or time. On the other hand, we have first hand knowledge for the issuing of the main Bond Bread cards circa 1947, information gathered through direct collecting of the cards.

What we do know is that the Bond Bread cards inserted into loaves of bread were more an East coast regional issue of cards. Whereas the squared corner cards we call Bond Bread were more a nation issue. Think about them as you would S&H Green Stamps. For those of you who don’t know-S&H Green Stamps were a loyalty rewards program that allowed customers to earn stamps at participating retailers. The stamps could be collected in booklets and redeemed for products from the S&H catalog. This program became popular nationwide.The squared corner cards were kind of like that, retailers would give them out, they were distributed as part of a rewards program to customers.

Customers would receive the cards at the checkout counter of supermarkets, department stores and gasoline stations among other retailers. All information points to Aarco Playing Card company, as the company that offered the cards to retailers. This is why we can not find a single issuer of cards but many different issuers of the cards. This is why people say they receive their cards from many different retailers. Retailers had a choice of subjects to choose from, Sports Stars, Cowboys, Hollywood Screen Stars, cards were all offered for sale by Aarco Playing company as a loyalty rewards program for retailers: and the evidence is that the loyalty rewards program cards were all printed with square corners. Yes, other cards were offered for sale in boxes or sheets but they had round corners or were perforated cards. Hence the square corner and round corner cards. John