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					Originally Posted by Leon  I collect vintage baseball cards. I don't give a rats patoot about celebrities. My dogs are celebrities    .  Others may be into the celebrity thing, to each their own. | 
	
 I don't care at all about celebrities, but they definitely have an ability to bring visibility to the hobby in a way that can benefit us all. So in that vein, I like it.
I saw an interview with one of the founders. It seemed clear Brady is more than just a name/face. He's a major part of the operations. Which indicates a personal interest in sports cards. That can really only be good for the hobby as a whole.