Hunt Auction

[Rob D.]

I had this very converation with a friend last week. Based on the material they get for their auctions, Hunt should be considered in the upper-echelon of the auction biz. And in addition to the quality auctions, their customer service is top notch. Yet because of that horrendous Web site, I think many collectors ignore them or think they're second-rate.

This is an auction house that holds an annual auction in conjunction with Major League Baseball, yet its Web site is a decade behind the times. I speculated that if Hunt would invest $5,000-$10,000 in technology on a new site, the money would be recouped within two of their major auctions. The fact that they hold smaller Internet-only auctions on a regular basis probably means the investment would pay for itself even quicker.

It really is a curious business decision, because I've got to believe Hunt has received feedback on this topic.