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#12
05-01-2013, 01:51 PM
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Ok, great input from everyone, but I think some of you are missing my intention. Strictly from a business/marketing/PR side, the Yankees clearly had an opportunity to capitalize on a 100 year event that they themselves claim on their own website. It really doesn't matter what the truth is, they could have marketed the Highlander/Yankee thing to the hilt and come up with a huge pay day and some great historic events and fun for the fans at the same time. Again, strictly from a business/marketing/PR standpoint.... It amazes me that a business the size of this one would completely miss out.....
Thanks for all the input..... Tim Last edited by tcdyess; 05-01-2013 at 01:52 PM. 
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