Advertsing panels / salesman samples

[Griffins]

Originally Posted by obiwin

Beckett price guide has started cataloging and pricing these advertising panels, listed at the end of the particular sets, and not generally considered part of the complete set. I will note however that Beckett is not yet comprehensive in cataloging these. For example, I have a 1973 Topps football 3 card blank back panel that is not currently listed in Beckett. I've also seen a few others from different years and sports that were also not listed.


The pricing in Beckett seems fairly accurate from what I've seen antecdotally. I saw what Beckett has listed as 1957 Topps football #AD1 go for about $650 or so in an auction a few months ago. Beckett's range is $400-$700 for it.

Are they listing Salesman Samples or just 3 card panels? Just because it's a 3 card panel doesn't mean it's a salesman sample. Topps didn't issue salesman samples past '67 (other than Heritage inserts that were issued starting in '08) and even during those years panels lacking ad copy just makes it a 3 card panel.