It all comes down to color

[steve B]

I'm not so sure these retail exclusives are manufactured rarity.
They aren't numbered, but are a version only offered by one retail chain and only at retail, usually in a specific product.

Because of that, I'd think that a fair number will have been bought by people who don't stick with collecting. So - low production, limited distribution, and probably a lower survival rate.
I see them more like some of the old regional issues.

Would I pay that big of a premium even if I could? Probably not. Does the presence or absence of an "exclusive" affect which sort of pack I buy at Target or Wherever? Yep, it sure does.

( I personally dislike the whole "manufactured rarity" downplaying, there's so many deliberately rare cards throughout the history of cards that saying it's a modern scam is to me a bit silly. )