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Heritage Auctions: Ambush Marketing?

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#11

04-15-2009, 11:48 AM

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Heritage Auctions: Ambush Marketing?

Posted By: Jim VB

Technically, there's nothing wrong with it. But there is the perception that they are attempting to mislead here. If they wanted to sell the catalogs... fine.

But they have used 101 very different listings to show what is exactly the same catalog. Two of those listings have multiple bids. Why do you think it's OK to take money from bidders who are obviously too stupid to realize what they are bidding on?

I question the intent and the ethics of this marketing ploy.

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