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Mike HWe were discussing books on another thread today and the topic of content and appeal came up.  I for one love looking at the Smithsonian baseball book and the treasures within.  For me however, a book like Kashmanian's baseball treasures, that features non-gamer memorabilia may hold appeal for a broader audience.  Mark suggested a coffee table book on items like pennants, figurals, equipment, or advertising.  It would focus on display items.   
I believe a book like that would sell enough copies to cover costs and make a little $.  The publisher wouldn't get rich, but what a great project.  Paul's pinback book covers a very specific niche and is not inexpensive (It is worth every penny Paul...thanks for writting it).  I would purchase ANY book that focused on vintage baseball memorabilia other than cards.
Imagine big color photos from displays across the country. I would love to see basements, offices, display cases etc.  
What do you all think?